Audiobook Marketing Checklist

If you haven’t already, listen to audiobooks in your genre and/or recruit a team member to be your guide

Join FB audiobook and narrator  fan groups

•  interact with other fans

• Note auto-buy, hot, and up-and-coming narrators

Decide whether your book should be narrated by

• One male narrator

• One female narrator

• Two narrators in dual style

• Two narrators in duet style (warning, doubles the cost)

• a full-cast, radio drama style (only recommended for adaptations, also costly)

Use the Audiobook Decision Tree to decide whether to

•  produce the audio yourself or 

• work with an audiobook production company or 

• try to sell your rights to an audiobook publisher

  • if successful, be prepared with your list of dream narrators and do your best to get narrator approval in your contract and then skip to the end of this list

Decide on distribution

• ACX exclusive

• Wide

• ACX exclusive for 90 days then Wide (recommended if Audible reviews are important to you)

Decide on release strategy

• Concurrent with the print release  (for new books or series)

• 2 - 3 months after the print release

• Series all at once or in quick succession (for backlist titles)​

Come up with a list of potential narrators

Either contact the narrators yourself or contact a production company to

• Hire your dream narrator if their availability and rates line up with your schedule and budget

• Work your way down the list until you find a narrator who does work within your budget and schedule

• Compromise on one of the above